Explore the historical timeline to find out more about the origins of trademarks.
THE HISTORY OF TRADEMARKS
Create a brand identity for your product, using the interactive logo maker.
MARKETING A BRAND
Design a leaflet to help businesses understand the differences between the roles of trademarks, patents and designs.
PROTECTING CREATIVITY
RESPECT FOR TRADEMARKS
Welcome to WIPO’s learning resource designed to support knowledge and understanding of intellectual property rights in general, and trademark laws in particular.
The resource
Aimed at young people ages 14 – 19 studying a range of subjects including business studies, media studies, psychology, law, art & design, this resource offers teachers innovative ways to educate about the importance of intellectual property rights for both consumers and creators of a wide range of products and services.
In this unit, you will find new ways into thinking about the relationship between trademarks and branding.
This unit explores the importance of respecting IP law, in particular industrial designs, patents and trademarks.
Interviews
Including video interviews with experts in the field and offering a range of interactive tasks, Respect for Trademarks builds on young people’s existing awareness of brands and marketing to develop a deeper appreciation of how laws work to protect the rights of individuals and organisations.
