TRICKS OF THE TRADEMARK

How can a country grow its economy so that people have jobs and consumers can have the products they need and want?

Intellectual property (IP) is a key part of the story of development around the world. The IP system aims to strike the right balance between the interests of producers of goods and services and the wider public interest.

This unit of work focuses on trademarks, including their history and their purpose.

• Why are there laws protecting the use of trademarks?
• Whom do these laws benefit?
• What happens when the law is not respected?

Explore the activities in this section and find the answers to some of these questions.

The history of trademarks
Spot the quality
Trademarks and Protection

WATCH

Before you start this activity, watch this video to introduce you to the concept of trademarks.

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