RESPECT FOR TRADEMARKS

Welcome to WIPO’s learning resource designed to support knowledge and understanding of intellectual property rights in general, and trademark laws in particular.

The resource

Aimed at young people ages 14 – 19 studying a range of subjects including business studies, media studies, psychology, law, art & design, this resource offers teachers innovative ways to educate about the importance of intellectual property rights for both consumers and creators of a wide range of products and services.

Tricks of the Trademark
unit-1

This unit of work focuses on trademarks, including their history and their purpose.

OPEN

Brand Loyal
unit-2

In this unit, you will find new ways into thinking about the relationship between trademarks and branding.

OPEN

Inside the Lines
unit-3

This unit explores the importance of respecting IP law, in particular industrial designs, patents and trademarks.

OPEN

Interviews

Including video interviews with experts in the field and offering a range of interactive tasks, Respect for Trademarks builds on young people’s existing awareness of brands and marketing to develop a deeper appreciation of how laws work to protect the rights of individuals and organisations.

interviews

WIPO

The World Intellectual Property Organization is the home of IP, a United Nations agency based in Geneva, Switzerland. Our mission is to make sure that IP works for everyone, now and in the future. We hope you find this site enjoyable and useful.

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